ABOUT ME
I’m Paloma Feijoo, a Fashion Stylist and Image Consultant currently based in Lisbon, and working with online clients worldwide.
My academic background is in linguistics, but fashion has always been my main passion. That’s why I’ve spent the past 18 years working across the fashion industry to get a deep understanding of how different disciplines work and how style and identity link them together.
Diversity is at the core of what I do, and it comes from my own experience. I’ve worked (so far!) as a fashion stylist, image consultant, model, fashion journalist, image coach, digital consultant, model agent, personal shopper, and sales consultant. And all of those roles have taught me how style works, the impact it has on us, and how to challenge the industry from different angles.
My formal training is also diverse, combining traditional fashion studies with psychology applied to personal image, and taking place at institutions throughout the world, like the London College of Fashion, Maison Aubele, ELLE Education, Escuela Española Internacional de Psicología de la Imagen, and the London College of Style.
That’s why I don’t just tell you what looks good, but help you understand why it works for you specifically, so you can make confident style decisions based on your unique features and life.
WHY UNCONVENTIONAL
Living abroad for the past 15 years has also taught me how style rules change from place to place. What is expected in one country might be irrelevant somewhere else, because style rules aren’t universal. They are cultural and social constructs designed for people with shared lifestyles and goals.
I bring this approach to my work, helping you see which rules make sense to you, and which ones are based on expectations you’ve borrowed from someone else and that don’t suit you or your lifestyle.
I don’t believe in one-size-fits-all formulas or cloning people into the same look. Instead, I help you develop a personal style that matches your values, lifestyle, and taste, not somebody else’s idea of what you should wear.
That’s why I call it unconventional, because my focus isn’t on the rules, but the exceptions, on what makes you unique. We bring what’s different to the surface rather than burying it under what’s conventional, reclaiming your style and undoing the external noise.
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