PRIVACY POLICY

PRIVACY POLICY

Last updated: November 10, 2025


INTRODUCTION

This Privacy Policy explains how Paloma Feijoo ("I," "me," or "my") collects, uses, and protects your personal information when you use my website (www.palomafeijoo.com) or purchase my services.

I respect your privacy and am committed to protecting your personal data. This policy will help you understand what information I collect, why I collect it, and your rights regarding that information.

If you have any questions about this policy or how I handle your data, please contact me at paloma@palomafeijoo.com.

SUMMARY OF KEY POINTS

  • I collect basic personal information (name, email, payment details) when you sign up for my newsletter, download my free guide, or purchase services

  • I use your information to deliver services, send you updates, and improve your experience

  • I do not sell or share your personal information with third parties for marketing purposes

  • I use trusted third-party services (Stripe, PayPal, Google) to process payments and host my website

  • You can unsubscribe from marketing emails at any time, and you can request that I delete your data

  • This policy applies to adults only—I do not knowingly collect information from anyone under 18

1. WHAT INFORMATION DO I COLLECT?


INFORMATION YOU PROVIDE TO ME

When you interact with my website or services, I may collect:

For Newsletter/Free Guide Downloads:

  • Name (first name)

  • Email address

For Service Bookings:

  • Full name

  • Email address

  • Payment information (processed securely by Stripe or PayPal—I never see or store your full card details)

  • Billing address (if required by payment processor)

  • Phone number (optional, for session scheduling)

For Session Delivery:

  • Any information you share during our video sessions (notes, photos you provide for analysis, style preferences)

  • Scheduling preferences and timezone information

All information you provide must be accurate and truthful. Please notify me if any of your information changes.

INFORMATION COLLECTED AUTOMATICALLY

When you visit my website, I automatically collect certain technical information:

  • Device and browser information: Browser type, operating system, device type

  • Usage data: Pages viewed, time spent on site, links clicked

  • Location data: General location based on IP address (city/country level, not precise location)

  • Cookies: Small files stored on your device to remember your preferences (see Section 5 for more details)

This information helps me understand how people use my website and improve the user experience.

2. HOW DO I USE YOUR INFORMATION?

I use your personal information for the following purposes:

To Deliver Services:

  • Process your bookings and payments

  • Schedule and conduct video sessions

  • Create and deliver your colour palettes, style reports, or other service deliverables

  • Communicate with you about your sessions

To Send You Updates:

  • Deliver the free guide you requested (UNLEARN—Your Style Rules)

  • Send you my newsletter with style insights and tips (you can unsubscribe anytime)

  • Notify you about service availability (e.g., when UNVEIL waitlist spots open)

To Improve My Services:

  • Analyse site usage to improve navigation and content

  • Understand which services are most popular

  • Respond to your questions and feedback

For Legal and Security Purposes:

  • Prevent fraud and protect against security threats

  • Comply with legal obligations (e.g., tax requirements, data protection laws)

  • Enforce my terms of service and cancellation policy

I will never use your information for purposes you haven't consented to, and I will never sell your data to third parties.

3. LEGAL BASIS FOR PROCESSING YOUR INFORMATION

If you're located in the EU, UK, or Switzerland:

I process your personal information based on the following legal grounds:

  • Consent: When you sign up for my newsletter or download my free guide, you're giving me permission to contact you

  • Contract Performance: When you purchase a service, I need your information to deliver that service

  • Legitimate Interests: I use website analytics to improve user experience, which is in both our interests

  • Legal Obligations: I may need to process your information to comply with tax laws or respond to legal requests

You can withdraw your consent at any time by unsubscribing from emails or contacting me at paloma@palomafeijoo.com.

If you're located in Canada:

I rely on your express consent (when you sign up or purchase) or implied consent (when it's reasonable to expect I'd use your information for service delivery). You can withdraw consent anytime.

4. WHO DO I SHARE YOUR INFORMATION WITH?

I do not sell or rent your personal information to anyone.

I may share your information with the following trusted third parties who help me run my business:

Payment Processors:

These companies handle payment processing securely and have their own privacy policies. I never see or store your full payment card details.

Email Service Provider:

  • I use Squarespace Email Campaigns to send newsletters and automated email sequences. They process your name and email address to deliver emails on my behalf and have their own Privacy Policy, https://www.squarespace.com/privacy.

Website Hosting:

Video Conferencing:

Analytics:

  • I use Google Analytics to understand website traffic (anonymised data only)

All third-party services are carefully selected and required to protect your data according to applicable privacy laws.

Business Transfers:

If I ever sell or transfer my business, your information may be transferred to the new owner, but only if they agree to protect it according to this privacy policy.

5. DO I USE COOKIES?

Yes, I use cookies and similar technologies to improve your website experience.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it.

What cookies do I use?

  • Essential cookies: Required for the website to function (e.g., remembering items in your cart)

  • Analytics cookies: Help me understand how visitors use my site (via Google Analytics)

  • Preference cookies: Remember your settings (e.g., language preference)

How can you control cookies?

Most browsers allow you to:

  • View and delete cookies

  • Block all cookies

  • Block third-party cookies only

To learn how to manage cookies in your browser, visit http://www.aboutcookies.org.

Note: Blocking cookies may affect your website experience (some features may not work properly).

6. HOW LONG DO I KEEP YOUR INFORMATION?

I keep your personal information only as long as necessary for the purposes described in this policy:

Newsletter subscribers: Until you unsubscribe or request deletion

Service clients: For the duration of our working relationship, plus:

  • Financial records: 7 years (for tax and accounting purposes)

  • Service deliverables and session notes: Until you request deletion or 2 years after our last interaction (whichever comes first)

Website visitors (analytics data): 26 months (Google Analytics standard retention period)

When I no longer need your information, I will securely delete or anonymise it.

If you request deletion, I'll delete your information unless I'm legally required to keep it (e.g., for tax purposes).

7. HOW DO I KEEP YOUR INFORMATION SAFE?

I take data security seriously and implement appropriate technical and organisational measures to protect your personal information, including:

  • Secure payment processing: All payments are processed through PCI-compliant providers (Stripe, PayPal)

  • Encrypted connections: My website uses HTTPS encryption

  • Limited access: Only I have access to client information (no employees or contractors)

  • Secure storage: Client files and session notes are stored in password-protected cloud storage

  • Regular backups: Data is backed up regularly to prevent loss

However, please note: No method of electronic storage or internet transmission is 100% secure. While I do my best to protect your information, I cannot guarantee absolute security.

What you can do:

  • Use a strong, unique password if you create an account

  • Don't share your login credentials

  • Access my website only on secure networks

  • Contact me immediately if you suspect unauthorised access to your accoun

8. DO I COLLECT INFORMATION FROM MINORS?

No. My services are intended for adults (18 years and older).

I do not knowingly collect personal information from anyone under 18. If you're under 18, please do not use my services or provide any information to me.

If I discover that I've accidentally collected information from someone under 18, I will delete it immediately.

If you believe I may have information about someone under 18, please contact me at paloma@palomafeijoo.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on where you live, you may have certain rights regarding your personal information:

Rights for EU, UK, Swiss, and Canadian residents:

  • Access: Request a copy of the personal information I hold about you

  • Correction: Request that I correct inaccurate or incomplete information

  • Deletion: Request that I delete your personal information (subject to legal exceptions)

  • Restriction: Request that I limit how I use your information

  • Portability: Request a copy of your information in a portable format

  • Objection: Object to my processing of your information

  • Withdraw consent: Withdraw your consent at any time (doesn't affect past processing)

How to exercise your rights:

Email me at paloma@palomafeijoo.com with your request. I'll respond within 30 days.

Right to complain:

If you're in the EU/UK and believe I'm mishandling your data, you can file a complaint with your local data protection authority:

Opting out of marketing:

You can unsubscribe from my newsletter at any time by:

Note: Even if you unsubscribe from marketing emails, I may still send you service-related messages (e.g., booking confirmations, session reminders).

10. DO-NOT-TRACK SIGNALS

Some browsers have a "Do Not Track" (DNT) feature that signals websites not to track you.

Currently, there's no universal standard for how websites should respond to DNT signals. Therefore, my website does not respond to DNT signals at this time.

If a standard is established in the future, I'll update this policy accordingly.

11. INTERNATIONAL DATA TRANSFERS

If you're located outside Portugal:

I'm based in Portugal, which means your information may be transferred to and stored in Portugal or other countries where my service providers operate.

These countries may have different data protection laws than your own. However, I take steps to ensure your information receives adequate protection wherever it's processed.

For EU/UK residents: Portugal is part of the EU, so your data remains within the European Economic Area (EEA) and benefits from GDPR protections.

For non-EU residents:  By using my services, you consent to the transfer of your information to Portugal and other countries as necessary to provide services.

12. UPDATES TO THIS PRIVACY POLICY

I may update this privacy policy from time to time to reflect:

  • Changes in my business practices

  • New legal requirements

  • Feedback from users

When I update this policy:

  • The "Last updated" date at the top will change

  • If changes are significant, I'll notify you by email or by posting a prominent notice on my website

  • I encourage you to review this policy periodically

Your continued use of my services after changes are made means you accept the updated policy.

13. HOW TO CONTACT ME

If you have any questions, concerns, or requests regarding this privacy policy or how I handle your personal information, please contact me:

Email: paloma@palomafeijoo.com

I'll respond to your inquiry as soon as possible, typically within 5-7 business days.

14. YOUR DATA RIGHTS: HOW TO REQUEST ACCESS, CORRECTION, OR DELETION

You have the right to:

  • Access: Request a copy of your personal data

  • Correct: Ask me to update inaccurate information

  • Delete: Request that I delete your personal data

To make a request:

Email me at paloma@palomafeijoo.com with:

  • Your full name

  • The email address associated with your account or subscription

  • Your specific request (access, correction, or deletion)

  • Any additional details that will help me locate your information

I'll verify your identity and respond within 30 days.

Please note:

  • I may need to retain certain information for legal or legitimate business purposes (e.g., financial records for tax compliance)

  • Deleting your information may prevent me from providing certain services

  • Some information may remain in backup systems for a limited time before permanent deletion